Helping you make an impact

Delegates at a photographic training session learn how the use of props and positioning of subjects can improve news photos.

Charities, PTA groups and good causes in Kent and Medway can use KM Charity Team trainers to provide support on a range of topics including:

• Fundraising support
• Press release writing – Next course 27 November 2018
• Press photography
• Social media – Next course 13 November 2018
• Get video camera ready
• Using video to maximise exposure
• Editing video
• Grant fundraising – Next course 6 November 2018
• Salesforce and Customer Relationship Management (CRM)

Stay informed of future training events by signing up to our e-newsletter: Inspire – AND receive a discount code to use when making a booking!  All training is held 9.30am to 12.30pm at the KM Charity Team offices, 10 Estuary View, Whitstable.

Course Information:

Fundraising support – together we make a difference for charity

If you need a free top quality raffle or auction prize, always wished you knew how to stage a fundraising abseil for your cause or need tips on how to apply to be your local KM editor’s Charity of the Year, this session is for you. It covers: KM Charity of the Year – how and when to apply. Collaborative adrenaline challenges – using KM abseils, KM Big Bike Ride and the annual KM Charity Walk to raise funds for your own cause. KM Dragon Boat Race – the biggest fundraiser of the year for many causes. How to get the most from this event.

Feedback comment:  Informative, positive, motivating!   (Feedback provided by client of Voluntary Action Maidstone)

Raising your press profile can raise funds

Discover how the humble press release can earn your cause supporters, cash and volunteers. This practical hands-on half day course will focus on press release training at basic and intermediate level – and will help you understand how to use this tool to further the campaigns of your cause. Whether you are a raw beginner or a regular in the black arts, Simon Dolby’s course on press release writing will meet your needs. This half day course is perfect for those just starting out in trying to generate press coverage for their cause, but also has plenty of top tips for the more experienced.

The session will cover your campaign objectives, when to contact the media, who to contact, how to contact, building blocks of a press release, practical session of press release writing, and advanced tips.

Simon Dolby is a journalist of more than 20 years experienced who won a wide range of regional journalist awards over his career. Simon is now Chief Executive of the KM Charity Team which delivers a wide range of charitable services on behalf of the KM Group, Kent’s biggest multi-media company.

Feedback comment:  Your advice has made a real difference already!   (Feedback provided by client of Voluntary Action Maidstone)

Basic news photography – getting your photo used by the press

If a picture paints a thousand words it stands to reason getting your photos used in the press could be very useful to your cause. This workshop will take you through the basics of news photography giving you experience of how to take a photo your local newsdesk will want to use. This is a hands on workshop so bring a digital camera and its USB lead so images you take during the day can be downloaded to a PC. If you have a laptop, please bring it along to download your images. You will learn digital camera basics, use of props, practical session, previewing images.

Simon Dolby is a journalist of more than 20 years experienced who won a wide range of regional journalist awards over his career. Simon is now Chief Executive of the KM Charity Team which delivers a wide range of charitable services on behalf of the KM Group, Kent’s biggest multi-media company.

Feedback comment:  Excellent course – this was a lightbulb moment for me!   (Feedback provided by client of Voluntary Action Maidstone)

Press Release

How do you get your story into the paper? This practical course will focus on press release training at basic and intermediate level – and will help you understand how to use this tool to further the campaigns of your cause or business. Whether you are a raw beginner or a regular in the black arts, Simon Dolby’s course on press release writing will meet your needs. This half day course is perfect for those just starting out in trying to generate press coverage for their cause, but also has plenty of top tips for the more experienced.

Press Photography

If a picture paints a thousand words it stands to reason getting your photos used in the press could be very useful to your cause. This three hour practical session will take you through the basics of news photography giving you hands on experience of how to take a photo your local news desk will want to use. This is a hands-on session so bring a laptop, digital camera and its USB lead so images you take during the day can be downloaded to a laptop or Notebook. You should also have practiced downloading images to the laptop so this does not need to be covered on the course.

Video Filming

Videos are fast becoming the most important way of communicating with your customers and beneficiaries online and through social media. But how do you create expert short videos that will showcase your business? Is it as difficult as it looks? Simon Dolby from the KM Charity Team will help talk you through how easy it can be. You will use our video equipment on the day. This practical course will take you through filming basics and help you create video reports for your organisation.

Editing your Video

Once you have taken raw footage for your video, what is the best way of cutting that into a short, sharp clip that packs a punch and that people will watch and share? Using industry standard software, Final Cut, you will have a practical editing session bringing together your video.

Get Video Camera Ready

Do you freeze in front of a camera? Would you like to learn how best to sell your charity or business and maximise opportunities to get your message out there via video? In this practical session, you will perfect your 1 minute message and practice the body language needed to positively represent your company. No longer will you stumble over your words, and kick yourself later for missing a key opportunity to make a valuable new way that could help your cause or business. By the end of this practical workshop you will have a succinct and professional answer for those networking events or opportunities.

Social Media

This session focuses on the main social media platforms of Facebook, Twitter and LinkedIn. This is perfect for delegates of beginner or intermediate level experience of social media. It covers; how to set up your social media page, how to manage its content, top tips on providing content, planning, targeting and nurturing social media contacts, integrating your social media with other campaigning and measuring impact.

Grant Fundraising

Aimed at the voluntary sector, this course is perfect for people who are new to grant funding. KM Charity Team has had great success in applying for grant funding, and we will be sharing our tips for success.

Salesforce & Customer Relationship Management (CRM)

How do you keep track of prospects, leads, opportunities, and what is happening to your prospective and current customers? At the KM Charity Team we have used Salesforce CRM for over 10 years. The first 10 licences are granted free for charities, and we have found it an invaluable tool for growing our business. Come along and we will give you a demonstration of the power of Salesforce and talk about how it could work for your charity.