The official walk to school initiatives of Walk on Wednesday and Active Bug have now been merged to create a new scheme which is adapted each year – for the 2017/18 academic year it will be called Active Wow.
This incorporates the best elements of both the previous schemes. For the 2017-18 academic year, two additional initiatives can be accessed by schools using green travel; Road Safety Skills Tests and Green Champions. This means your school will receive three schemes for the price of one.
Families are encouraged to walk to and from school on Wednesdays. Children and parents do not travel as part of a formal walk to school scheme like a walking bus, they walk on their own.
Full resources for each class are supplied along with WOW passport tally cards for each child where they can fix special stickers they are given every time they walk to school on a Wednesday.
The KM Walk To School Team can provide schools with an optional trophy so that at the end of each week the class with the largest numbers of walkers can be presented with the trophy by the school’s head teacher in assembly.
Each week the trophy will be presented to the class with the most walkers. Children that complete sufficient walks during the year are presented with certificates.
The initiative works best if mention is made of WOW in every newsletter issued to parents by the school. Schools will see the number of walkers rise each week and this provides positive encouragement to parents to switch from car to foot power. Additional newsletters are provided by the charity to send home in the children’s book bags to reinforce this message.
Throughout the year, we run carious challenges and competitions to encourage children and parents to walk to school. Children can win free entry vouchers to attractions such as Leeds Castle, Silver Blades Ice Rink and Wildwood Wildlife Park.
There are also chances to win story-time sessions with celebrities such as Mister Maker, who could visit your school to read a story to the children in the winning class as well as the whole school.
We also run a writing competition every term where children are encouraged to put their creative writing skills to the test and write a piece about their walk to school. The winner will become ‘Boss For A Day’ at a Kent attraction. Previous ‘Bosses’ have taken control of Leeds Castle, The Rare Breeds Centre and the Turner Contemporary.
Additional information for schools
Schools wanting to be involved with WOW will pay the charity an annual fee of £60 to assist with the administration of the project. This fee is heavily subsidised by scheme sponsors and local authorities.
Resources are sold at £25 per class. This cost is reduced to £20 if you sign up before July 1 2017. An optional banner can be bought for £50 for the school gates. A WOW trophy to present to the class with the most walkers each week costs £30.
Schools have until the end of the summer term to sign up to WOW with a target start date in October.
What to do next
Call us on 08442 640292 or fill out the form below for more details: